1. Information We Collect

We may collect information including:

• Your name
• Email address
• Billing and delivery address
• Telephone number
• Order and purchase information
• Payment-related information processed through our payment providers
• Information you provide when contacting customer support
• Technical information such as IP address, browser type, device information and website activity
• Marketing preferences and cookie information, where applicable

2. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders
• Arrange delivery and provide order updates
• Process returns and refunds
• Respond to questions and provide customer support
• Prevent fraud and maintain the security of our website
• Comply with legal and regulatory obligations
• Improve our website, products and customer experience
• Send marketing communications where you have provided consent or where otherwise permitted by law

3. Lawful Bases

Under UK data protection law, we only process personal information where we have a lawful basis to do so. Depending on the circumstances, this may include:

• Contract – where processing is necessary to fulfil your order or provide a service you requested.
• Legal obligation – where we are required to process information to comply with the law.
• Legitimate interests – where necessary for purposes such as protecting our business, preventing fraud and improving our services, provided your rights do not override those interests.
• Consent – where you have given us permission, for example for certain marketing activities or non-essential cookies.

4. Sharing Your Information

We may share personal information with trusted service providers where necessary to operate our store, including:

• Website and e-commerce service providers
• Payment processors
• Delivery and logistics providers
• Suppliers and fulfilment partners
• Customer support and communication providers
• Analytics, advertising and marketing providers, where permitted
• Professional advisers or authorities where required by law

We only share information that is reasonably necessary for these purposes.

5. International Data Transfers

Some of our service providers or fulfilment partners may process personal information outside the United Kingdom. Where UK data protection law requires it, appropriate safeguards will be used to protect personal information when it is transferred internationally.

6. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support and meeting legal, tax, accounting and fraud-prevention obligations.

Marketing information based on consent may be retained until you withdraw your consent or unsubscribe, subject to any information we need to retain to respect your preferences.

7. Cookies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use our store and, where permitted, support advertising and marketing.

Where consent is required, non-essential cookies will only be used after you have made your choice.

Please see our Cookie Policy for more information.

8. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

• Request access to your personal information
• Ask us to correct inaccurate information
• Request deletion of your information
• Request restriction of processing
• Object to certain processing
• Request data portability where applicable
• Withdraw your consent at any time where processing is based on consent

You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO).

9. Keeping Your Information Secure

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices or legal requirements. The latest version will always be available on our website.

11. Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact us:

Valere London
Email: valerelondon1k@gmail.com